Privacy Policy

Last updated: November 5, 2026. This policy explains what happens to information when you use AssessTally at https://uk.dollarfinch.com.

Information you enter into our tools

Calculator inputs stay in your browser and are not sent to AssessTally. We never see your income, tax code or Unique Taxpayer Reference.

Information collected automatically

Like any website, our hosting provider (Cloudflare) processes technical data such as your IP address, browser type and the pages requested in order to deliver the site and protect it from abuse. We do not combine this data with any account because the site has no accounts.

Cookies and local storage

We store small values in your browser’s local storage: one to remember that you dismissed the cookie notice, and one named df_first_source that records which source first brought you to our sites (a utm_source value, the referring website’s hostname, or “direct”), whether that source looks like an AI assistant website, and the date. We send this first-source value to Google Analytics as a user property so we can see which sources bring useful visitors. We do not save calculator values in local storage or transmit them to our servers. Google Analytics and our advertising partners may also set their own cookies as described in this policy.

Analytics: Google Analytics 4

We use Google Analytics 4, a web analytics service provided by Google LLC, to measure visits to this site and understand which pages and sources are useful. The same Google Analytics property is used across the Dollarfinch family of sites (subdomains of dollarfinch.com). Google Analytics uses cookies (such as _ga and _ga_<ID>) and similar identifiers in your browser. Through them, Google Analytics collects information including the pages you view, the referring website or campaign that brought you here (including your first traffic source, described under “Cookies and local storage” above), your approximate location (such as country or city, derived by Google from your IP address), and device, browser, operating system and screen details. This information is sent to and processed by Google; we see it only as aggregated reports and do not use it to identify you.

• You can learn how Google uses data from sites that use its services at policies.google.com/technologies/partner-sites.
• You can opt out of Google Analytics measurement on all websites by installing the Google Analytics Opt-out Browser Add-on, or by blocking or deleting cookies in your browser settings.

Advertising: Google AdSense

We use Google AdSense to show ads. Google and its partners use cookies and similar technologies, including the DoubleClick cookie, to serve ads based on your visits to this and other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the Internet.

• You can opt out of personalised advertising by visiting Google Ads Settings.
• You can learn how Google uses information from sites that use its services at policies.google.com/technologies/partner-sites.
• You can opt out of some third-party vendors’ use of cookies for personalised advertising at aboutads.info/choices (US), youradchoices.ca (Canada), youronlinechoices.com (UK/EU) and youronlinechoices.com.au (Australia).

Visitors in the European Economic Area, the United Kingdom and Switzerland may be shown a consent message from Google’s consent management tools before personalised ads are served.

Your rights

Depending on where you live (for example under the GDPR, UK GDPR, CCPA/CPRA, PIPEDA or the Australian Privacy Act) you may have rights to access, delete or object to the processing of personal data. Because we do not keep personal data from our tools, there is generally nothing for us to delete; for data held by Google, Cloudflare or retailers, contact them directly. You can also write to us at contact@dollarfinch.com.

Children

The site is not directed at children under 13 and we do not knowingly collect their personal information.

Changes

We will update this page when our practices change and revise the date above.